Know your role

Responsibilities, compensation, monthly check-ins and quarterly reviews, all in one place.

Run meetings that matter

A proven meeting format that helps members connect ABC with real business results.

Grow your state

Recruit, retain and recognize members, and promote the programs that help them succeed.

About the course

As an ABC State Director, you are the most important link between the Association and the wedding professionals in your state. This course gives you everything you need to lead with confidence. In nine chapters, you'll learn ABC's mission and Four Pillars, your responsibilities and compensation, how to run meetings that help members grow, how to market your events, the policies for finances and co-op advertising, and how to recruit, retain and recognize members. You'll finish with a State Director quiz and a first-90-days checklist, so you know exactly where to start.

Veronica Foster, MWP, VTA

Veronica Foster is the President of the Association of Bridal Consultants and a Master Wedding Planner. An entrepreneur with more than two decades in business, she is passionate about helping wedding professionals build thriving, profitable businesses. She created this course to give every State Director the tools, policies and inspiration to lead with confidence and bring ABC's Four Pillars to life in their state.

Curriculum

9 Chapters · 29 Lessons

    1. (Included in full purchase)

      A Letter From the President

    2. (Included in full purchase)

      Your Role at a Glance

    3. (Included in full purchase)

      How to Use This Course

    1. (Included in full purchase)

      Our Mission and the Four Pillars of ABC

    2. (Included in full purchase)

      The ABC Code of Ethics

    3. (Included in full purchase)

      Your Leadership Team and Who to Contact

    4. (Included in full purchase)

      Membership Levels and Designations You Need to Know

    5. (Included in full purchase)

      ABC LATAM

    1. (Included in full purchase)

      Responsibilities and Expectations

    2. (Included in full purchase)

      Benefits and Compensation

    3. (Included in full purchase)

      Monthly Check-Ins, Reports and Reviews

    1. (Included in full purchase)

      Leading Meetings That Grow Businesses

    2. (Included in full purchase)

      State Meetings: Requirements and Planning

    3. (Included in full purchase)

      The Optional Internship Program

    1. (Included in full purchase)

      10 Touches in Marketing Your Events

    2. (Included in full purchase)

      Talking About ABC: Outcomes, Not Offers

    3. (Included in full purchase)

      Social Media, Websites and Member Data

    4. (Included in full purchase)

      Using the ABC Brand

    1. (Included in full purchase)

      Your State's Finances and Records

    2. (Included in full purchase)

      Co-Op Advertising Policy

    1. (Included in full purchase)

      Maintaining Membership: 20 Ways to Boost Renewals

    2. (Included in full purchase)

      Recruiting New and Corporate Members

    3. (Included in full purchase)

      The State Director Award

    1. (Included in full purchase)

      Education, Designations and Points

    2. (Included in full purchase)

      World of Weddings

    3. (Included in full purchase)

      Travel and Room Block Programs

    4. (Included in full purchase)

      Wedding Planner Magazine and Member Visibility

    1. (Included in full purchase)

      Your First 90 Days Checklist

    2. (Included in full purchase)

      State Director Quiz

Ready to lead your state?

Start the State Director Training Course and bring ABC's Four Pillars to life where you live.

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